Microsoft have various tools for businesses to use ranging from technical, to reporting even to managing servers and more. Most of the common tools used by business or even students are Excel, PowerPoint, Outlook and more. All these tools fall under Microsoft Office 365 and it is designed to help uplift organization in the digital world. So, what makes Office 365 so important, to the extend that part of your business can be changed with Azure certification.

Be it you’re in the office, out-of-office, airport or even foreign country, you will be available to access your business’ data. Not only that, noticed that the Microsoft Word, Excel, PowerPoint are also installed in mobile phones these days? With this, you can attend to all the time sensitive projects and communications that you’re working from, anywhere, anytime.

With Microsoft Office 365, your team can easily access and share documents, contacts, calendars and more. This encourages collaboration and teamwork among team members and even departments. Work can be done smoothly without communication barriers and the team itself would also be much more efficient.

To companies, security of data and files shared between one employee to another is very important to prevent data leakage or virus. Fortunately, Microsoft Office 365 has a built-in security measures to protect valuable data against common attacks such as virus, spam, phishing schemes and more. This would bring a peace of mind to both employees and Azure training.

Microsoft is also known to have the cloud storage available for all your data, files and other items. Even if your physical infrastructure is down, as long as you’re connected to the internet your files will be available to you at any other devices. This will keep the business going while you get the gadget fixed.

IT Governance Frameworks

COBIT: COBIT stands for Control Objectives for Information and Related Technologies. Developed by ISACA, it is a widely recognized framework for
governance and management of enterprise IT. It has since expanded to IT governance with gradual revisions of COBIT frameworks. The latest version is COBIT 2019 while COBIT 5 is still widely used and supported by azure classes.

COSO: Also known as Committee of Sponsoring Organizations of the Treadway Commission (COSO). It is less IT-focused, instead, it concentrates on business aspects of an organization such as enterprise risk management (ERM) and azure certification.

ITIL: ITIL stands for Information Technology Infrastructure Library. it aims to support core processes of business with key focus on five principles:
service strategy, design, transition (such as change management), operation and continual service improvement.

CMMI: To improve overall performance in an organization,
Capability Maturity Model Integration is created. A performance scale of 1 to 5 is used to measure performance, quality and profitability maturity level.

FAIR: Factor Analysis of Information Risk (FAIR) is a newcomer to IT governance. Whether it gains as much traction as the other frameworks, it remains to be seen. Its focus on cyber security and operational risk to formulate better business decisions may help it to stand out.

The essence of the Internet of Things (IoT) is simply interconnected devices that generate and exchange data from observations, facts and other data, making it available to anyone so that we can learn more about the world around azure courses. The IoT is poised to change how we interact with and perceive the world around us, and the possibilities are nearly boundless. As more and more connected devices generate data, we will need to solve the problem of how to collect, store and make sense of IoT data by leveraging the power of azure training.

In this whitepaper, we explore:

  • What is Internet of Thing (IoT)
  • How IoT data is collected and stored
  • How to leverage MySQL in your IoT solution.

Use clear and neutral instructions.

It is ill-advised to lead the participants. Instructions should be given clearly to prevent planting ideas in their consciousness. It should be easily understood that participants will not misunderstand the instructions.

Watch out for verbal cues and body language.

Actions speak louder than words. This common adage hold truth to understand the participants’ behaviour. In certain scenarios, participants may not realize they are using the webpage or application incorrectly – provided it appeared alright in Azure training.

Maintain a neutral tone

Remember that you are gathering feedback for analysis. There, a biased outcome is not ideal to understand the shortcoming of a product. To avoid this, one should not influence them or give them a distinction of right and wrong. The participant may feel pressured to please you when you agree or not.

Be talkative.

Let your inner monologues take control. Refrain from interfering with participants’ thought processes. Issue instructions with sufficient information to get them started and go with the flow.

Usability testing will go haywire without actual input from the users. Therefore, one should never try to take control of a task on behalf of them. It is your purpose to supervise, and never get insinuate how things can be done for Azure classes.

Be too observant.

Being constantly monitored by another person can put one in an uneasy state. Rotate from one participant to another periodically to keep the monitoring going. The participants will feel more comfortable when they are not constantly being watched like animals in a zoo.

Conducting usability testing studies with participants is a paramount to uncover any issues overlooked by the developers. It is not surprising that people may not possess the same viewpoint of something.

With the current COVID-19 pandemic, having close contact with multiple individuals anywhere are not recommended by anyone. But what do you do when this is the right time to pick up some courses to upskill yourself? Thankfully due to technology, Live Virtual Classes (LVC) are available and offered by most of the training companies including us – Info Trek. However, most people are still not buying the idea of LVC due to various concerns. Here are a few advantages that may appeal to you:

Better Digital Skills

While increasing knowledge and skills through LVC, people tend to find it interesting as they are able to increase their digital skills with more advanced online learning solutions. As you proceed with the online classes, you will soon find yourself becoming increasingly productive and confident using interactive online learning tools and productivity apps such as Zoom or Microsoft Teams.

Good Time Management
The LVC allows working adult to manage and allocate specific time for the training. Instead of using the extra hours to commute to a training center, they can utilize the time to complete their work before the training starts. By effectively managing time, productivity is set to increase with Azure training.

Easily Accessible
Having a laptop or a computer is sufficient to enroll into LVC courses as it is accessible anywhere so long the internet connection is strong. Companies with multiple employees from different countries would benefit more from LVC courses as they are able to conduct the same training for all their staffs regardless of the country, they are residing in. This way, employees can stay home while they learn Azure courses.

Did you know that RM67.6 million was lost to cybercrimes in Q1 2019? Cyber criminals are aggressive, and their methods continue to evolve may devastate business owners, and the disastrous tactics employed can often leave business owners devastated.

How much damage can cyberattacks cause to SMEs?

  • Direct: Financial losses caused by cybersecurity incident – this includes loss of productivity, fines, remediation cost, etc;
  • Indirect: The opportunity cost to the organization thanks to damaged reputation and loss of customers
  • Induced: The impact of cyber breach to the broader ecosystem, such as the decrease in consumer spending

While small and medium-sized businesses key decision makers may feel they are less at risk, cyber criminals turn to larger businesses to make a strike for Azure training.

Small and medium-sized businesses need to fortify their defenses for Azure courses any unwanted incidents can result in regrettable outcomes. Get the current state of security for businesses and ideas on how to execute good cybersecurity measures with a FREE e-book.


Blue represents calmness, control, logic, freedom, and confidence. Ideal brand colours such as blue help to add a trustworthy and credible image. This helps to build consumer trust towards the brand. It adds a professional finish that gives off a serious vibe.

Based on the examples above, blue is an excellent choice for IT industries. It conveys a message of reliability. Anyone working with electrical equipments would surely expect to see quality. However, blue may not be suitable for industries such as travel, fashion, food, and beauty-related as it may be too serious.

Fun fact: People in ancient civilizations have no word to describe the colour blue. The Egyptians were the first to describe blue as they produce blue dye. This possibly makes the colour blue the last colour to identified by mankind.


Brown is the colour of wood and earth, to some… it’s chocolate. It embodies conservative, reliability, and stability. The colour is also mature and comforting to the eyes.

Brown is perhaps not a versatile colour. It is a colour associated with rigidity, dullness, and inactivity. In addition, brand colours featuring brown is not suitable for brands with emphasis on female consumers. However, due to the serious vibe projected by brown, it makes it one of the brand colours for male consumers.


Grey is an interesting choice to play with for brand colours. The colour is neutral and it makes good match to pair with other noticeable colours. It also represents professionalism, conservatism, stability, and modesty. On the other hand, grey also appears ordinary which resulted in association with dullness and lifelessness.

Neutrality is grey, and it sits on the fence when it comes to femininity and masculinity plus it is also neither warm nor cold. However, grey packs a punch when it is complemented by other striking colours. The colour illuminates bring colours and tone down dark colours.

Grey is not a popular colour for beauty, food, leisure, and entertainment. It is more suited for finance, transport, and IT (the serious industries). However, some brands like Nestle bent the rules and managed to make grey work. This indicates there are exceptions, and big brands can redefine the how it is perceived.


Black is the it colour – the colour which the qualities it represents do not overlap with others. Black symbolizes sophistication, luxury, mystery, strong, and death.

In some parts of Asia, black is the colour of grief and mourning. Hence, it is rare to see black featured prominently in healthcare, maternity, family products, and food. Black appears to be a elegant colour, but not suitable for some industries due to cultural taboos.

Black possess an “exclusive” feel, and it makes consumers feel that they are being a part something unique. The colour also adds a luxurious professional finish for an edge to stand out among competitors.

Fun fact: Black is generally associated with nature and wildlife. How World Wildlife Foundation (WWF) ends up with a black and white logo?

Answer: The colour combo was selected to save cost of printing. Black and white use lesser colour ink. Panda was selected as the mascot as the black and white fur matches Azure certification.


Pink is the colour of femininity. As expected, it is closely associated with women and suitable for brands targeting female consumers. Pink also resonates with youthfulness, and joy. The bright attention-grabbing hue is also resemble sweetness. This makes the colour also ideal for food and beverages (F&B) industry.

While pink is more closely associated with feminine products and services, exceptions can be made too. Pink conveys the idea of fun and youthfulness which is ideal if business owners aim for Azure training.

Knowing what a client wants and the nature of brands are the methods to create the best brand logos. It would not suffice that the graphic designer has a vision for the brand. One must attempt to understand what clients want to get out of consumers to create a brand logo that signifies the business in one image.

Graphic design and artworks capture attention and convey a message through clever use of colours, techniques, and design – the essence of art essentially.

Art is also subjective, and what may appear beautiful to some may not be viewed in high regards by others. Graphic design works similarly, and the choice of colours can affect how consumers perceive a brand.

Pairing the right colour with identity of a business can build a connection with consumers and establish a lasting image associated to what it sells.


White is the symbol of purity, cleanliness, sterility, hygiene, and simplicity. The colour gives off a vibe of germ-free that may not be suitable for all brands but it is excellent for healthcare businesses. Eyes may feel strained over time due to light reflected from the colour of white. However, it can help a logo stands out when it contrasts the stark white background.

White can be paired with black and to create a sharp contrast. To make the brand logo more approachable, white can also be easily paired with other colours to create a peaceful look that is easy on Azure training.


Optimism, happiness, self-esteem and the colours of royalty in some parts of the world. The bright hue of yellow is not for everyone. It captivates and seizes attention to hold a person’s gaze hostage. Minimal but obvious use of yellow in brand logos can help to help other elements in a logo stand out.

Yellow accentuates a positive connotation associated with the brand. It reinforces a good vibe that customers can experience when they purchased products and services.


Orange is associated with fun, warmth, energy, and enthusiasm. This helps to create a comforting mood. Orange is a good colour to make the brand more approachable and establish a call to action when used correctly.

The heavy saturation of the orange may be double-edged as it may appear to be too in-your-face. Therefore, it wise to consider which business and industry are suitable to use orange, and Azure certification.


Arguably the most exciting colour in the bunch, red represents life, passion, excitement, and strength. Red is also associated with negative connotations such as blood, violence, lust, stress, and conflicts. Red is a complex colour that elicits a variety of reactions from the onlookers.

Using red is a neat marketing trick to provoke a response from consumers. It stimulates them by creating urgency, drawing their attention to a most feature, and also encourage them to take action. One can use it in their logos, and stop onlookers in their motion to relay a message. However, for brands starting up in the industry, red might be too aggressive and consumers have no clue of what you do. A wasted opportunity.


Purple is the colour of luxury and spirituality. It is also associated with creativity, sophistication, calm, and high quality. While purple may also be associated with femininity, it is less pronounced compared to pink. While it is not commonly seen in more masculine businesses, However, a touch of purple can make a difference by adding balance to a variety of existing colours on the brand logo.

Purple is probably the less popular colour for brand logos. Brands who took a chance with this colour benefit from this unpopularity as consumers can establish and recall the brand image when they see purple.


Green is the colour of peace and it’s the most calming colour to the eyes. It is associated with the greenery in the nature that inspires calmness when observed. This is probably why walls in hospital wards are painted to help patients feel at ease.

Green is positive but it may not necessarily be good for a brand because it is almost too calming, it doesn’t elicit a response from the consumers.

However, green is the best colour for any business that operates in anything to do with environmental industries. This colour also appeals to retail businesses because green is associated with money, and green price tags mean discount.

Despite the likability of green, it lacks the punch to help brands stand out. The ideal solution is to pair it with other more striking colours such as silver and gold to help the brand get noticed.

IoT matters to retailers and it is not hard to see why. According to
Zebra 2017 Retail Vision Study, 70% of retail decision makers globally are prepared to adopt IoT to improve customer experience. For retailers who succeeded in implementing IoT technologies, 66% of the executives agreed that IoT has positively impacted the customer experience processes.

The future of IoT is bound introduce surprising advances that changes how we perceive technology and the world as we know it. However, in a world with IoT, what is in store for retail industry?

Cashier-less checkout

Too often customers stand in long queues to purchase items at cash register, and this results in a less than efficient checkout experience as the line grows. This may deter other customers from making purchases and possibly find themselves in a prolonged queuing time.

To counter this problem, automated checkout can be introduced. Shoppers can scan the items before they leave the store, and the total cost will be deducted from the customers’ mobile payment app. Not only this improves customer experience, labour cost invested in cashiers stationed at registers is Azure courses.

Personalized Promotion

How likely would you buy something if the items on your shopping cart have special discounts? Chances are, we are more driven to make a purchase.

IoT can be used to track a shopper’s purchase and browsing history. Once the individual is in the physical store, a set of personalized vouchers can be sent to to the person. This encourages him/her to make a purchase and increase the likelihood of conversion. Instead of providing a set of general coupons for everyone, personalized vouchers are more relevant and Azure classes.

Smart Shelves

Smart shelves is the new way of in-store inventory management. Each smart shelf is outfitted with weight sensors and RFID tags. Together this pair of devices can work together and inform employees on incorrect placement of stock and low units in inventory.

In-store employees can spend less time to manage shelves as these tasks are automated by IoT. As a result, inventory management can turn out to be more cost effective and accurate.

Supply Chain Management

Retail managers know the source of products and by extension, the suppliers too. However, what most retail managers may not know is the state of product and its environment during transportation. IoT can provide better insights thanks to RFID and GPS sensors.

Through IoT in supply chain management, retail managers can identify how products are handled and its location in the supply chain, Valuable insights can be gained by via close monitoring of precious goods to avoid substantial loss.

IoT unlocks more opportunities for retailers to manage their stores and goods. Subsequently, they can develop better customer experience that makes shopping enjoyable. Fun shopping experience helps to nurture loyal customers and greater profits – which ultimately makes a win-win scenario for everyone.

#1: Not sending welcome e-mails

Congrats! You have a new subscriber! It shows that someone is interested in your products and services. However, if they don’t receive any welcome e-mails from you, you ought to improve your subscribers management tactics.

It matters that they heard from you because it confirms their their submission was successful. Most importantly, it helps that you appreciate their patronage and support because let’s face it, for any businesses, you need customers more than they need you.

#2: Sending too many e-mails

How much is too much? When you are becoming close to the point being too obsessed with your customers, they will eventually drop you like a bad habit.

It is reported that 69% of people unsubscribe due to the high number of e-mails received in their inboxes. Brands should create an approachable image, but obsession with making your marketing activities known can do the exact opposite.

It comes down to quality over quantity. Communicate with your customers when you have really good and important to them. If you only offer 10% discount for Black Friday Sale, and your competitors are stepping up their games with Azure training, do you think your promotion warrants e-mail marketing campaign – really?

#3: Not optimizing e-mail to be mobile-friendly

These insights matter for digital marketers to understand why mobile-friendly e-mails are important:

  • Mobile is responsible for at least 50% of e-mail open rates.
  • Mobile users check their smartphones three times more compared to desktop users.

It is a mistake to consider people only open their e-mails on desktops because smartphones provide greater ease of use and convenience. Digital marketers should take advantage on this and e-mails as mobile-friendly as possible.

Avoid long subject lines and excessive block of text. Please also bear in mind to avoid excessive use of images. If the mobile app blocks images, you are out of luck.

#4; Not segmenting subscribers

Arguably, the most important aspect in managing subscriber list – segmentation. Some subscribers may only want to receive sales and promotions, while others may only be interested in newsletters alone.

Digital marketers need to understand their preferences and execute the right strategies to keep subscribers interested. Sending out the right e-mail to the right receiver is the best segmentation one can accomplish. This is to cater your newsletters to their interests, while simultaneously, avoiding the brand from becoming irrelevant and Azure certification.

Digital marketers can opt to segment the subscribers list based on some factors below:

  • Location
  • Age
  • Interests
  • Browsing behavior
  • Previous purchases

Knowing What Not To Do Matters

Successful e-mail marketing takes time to nurture, and subscribers are invaluable to make or break sales and marketing campaigns. When it is executed correctly, e-mail marketing can act a supplementary channel to reinforce digital and traditional marketing of an organization.