Blue represents calmness, control, logic, freedom, and confidence. Ideal brand colours such as blue help to add a trustworthy and credible image. This helps to build consumer trust towards the brand. It adds a professional finish that gives off a serious vibe.

Based on the examples above, blue is an excellent choice for IT industries. It conveys a message of reliability. Anyone working with electrical equipments would surely expect to see quality. However, blue may not be suitable for industries such as travel, fashion, food, and beauty-related as it may be too serious.

Fun fact: People in ancient civilizations have no word to describe the colour blue. The Egyptians were the first to describe blue as they produce blue dye. This possibly makes the colour blue the last colour to identified by mankind.


Brown is the colour of wood and earth, to some… it’s chocolate. It embodies conservative, reliability, and stability. The colour is also mature and comforting to the eyes.

Brown is perhaps not a versatile colour. It is a colour associated with rigidity, dullness, and inactivity. In addition, brand colours featuring brown is not suitable for brands with emphasis on female consumers. However, due to the serious vibe projected by brown, it makes it one of the brand colours for male consumers.


Grey is an interesting choice to play with for brand colours. The colour is neutral and it makes good match to pair with other noticeable colours. It also represents professionalism, conservatism, stability, and modesty. On the other hand, grey also appears ordinary which resulted in association with dullness and lifelessness.

Neutrality is grey, and it sits on the fence when it comes to femininity and masculinity plus it is also neither warm nor cold. However, grey packs a punch when it is complemented by other striking colours. The colour illuminates bring colours and tone down dark colours.

Grey is not a popular colour for beauty, food, leisure, and entertainment. It is more suited for finance, transport, and IT (the serious industries). However, some brands like Nestle bent the rules and managed to make grey work. This indicates there are exceptions, and big brands can redefine the how it is perceived.


Black is the it colour – the colour which the qualities it represents do not overlap with others. Black symbolizes sophistication, luxury, mystery, strong, and death.

In some parts of Asia, black is the colour of grief and mourning. Hence, it is rare to see black featured prominently in healthcare, maternity, family products, and food. Black appears to be a elegant colour, but not suitable for some industries due to cultural taboos.

Black possess an “exclusive” feel, and it makes consumers feel that they are being a part something unique. The colour also adds a luxurious professional finish for an edge to stand out among competitors.

Fun fact: Black is generally associated with nature and wildlife. How World Wildlife Foundation (WWF) ends up with a black and white logo?

Answer: The colour combo was selected to save cost of printing. Black and white use lesser colour ink. Panda was selected as the mascot as the black and white fur matches Azure certification.


Pink is the colour of femininity. As expected, it is closely associated with women and suitable for brands targeting female consumers. Pink also resonates with youthfulness, and joy. The bright attention-grabbing hue is also resemble sweetness. This makes the colour also ideal for food and beverages (F&B) industry.

While pink is more closely associated with feminine products and services, exceptions can be made too. Pink conveys the idea of fun and youthfulness which is ideal if business owners aim for Azure training.

Knowing what a client wants and the nature of brands are the methods to create the best brand logos. It would not suffice that the graphic designer has a vision for the brand. One must attempt to understand what clients want to get out of consumers to create a brand logo that signifies the business in one image.

Graphic design and artworks capture attention and convey a message through clever use of colours, techniques, and design – the essence of art essentially.

Art is also subjective, and what may appear beautiful to some may not be viewed in high regards by others. Graphic design works similarly, and the choice of colours can affect how consumers perceive a brand.

Pairing the right colour with identity of a business can build a connection with consumers and establish a lasting image associated to what it sells.


White is the symbol of purity, cleanliness, sterility, hygiene, and simplicity. The colour gives off a vibe of germ-free that may not be suitable for all brands but it is excellent for healthcare businesses. Eyes may feel strained over time due to light reflected from the colour of white. However, it can help a logo stands out when it contrasts the stark white background.

White can be paired with black and to create a sharp contrast. To make the brand logo more approachable, white can also be easily paired with other colours to create a peaceful look that is easy on Azure training.


Optimism, happiness, self-esteem and the colours of royalty in some parts of the world. The bright hue of yellow is not for everyone. It captivates and seizes attention to hold a person’s gaze hostage. Minimal but obvious use of yellow in brand logos can help to help other elements in a logo stand out.

Yellow accentuates a positive connotation associated with the brand. It reinforces a good vibe that customers can experience when they purchased products and services.


Orange is associated with fun, warmth, energy, and enthusiasm. This helps to create a comforting mood. Orange is a good colour to make the brand more approachable and establish a call to action when used correctly.

The heavy saturation of the orange may be double-edged as it may appear to be too in-your-face. Therefore, it wise to consider which business and industry are suitable to use orange, and Azure certification.


Arguably the most exciting colour in the bunch, red represents life, passion, excitement, and strength. Red is also associated with negative connotations such as blood, violence, lust, stress, and conflicts. Red is a complex colour that elicits a variety of reactions from the onlookers.

Using red is a neat marketing trick to provoke a response from consumers. It stimulates them by creating urgency, drawing their attention to a most feature, and also encourage them to take action. One can use it in their logos, and stop onlookers in their motion to relay a message. However, for brands starting up in the industry, red might be too aggressive and consumers have no clue of what you do. A wasted opportunity.


Purple is the colour of luxury and spirituality. It is also associated with creativity, sophistication, calm, and high quality. While purple may also be associated with femininity, it is less pronounced compared to pink. While it is not commonly seen in more masculine businesses, However, a touch of purple can make a difference by adding balance to a variety of existing colours on the brand logo.

Purple is probably the less popular colour for brand logos. Brands who took a chance with this colour benefit from this unpopularity as consumers can establish and recall the brand image when they see purple.


Green is the colour of peace and it’s the most calming colour to the eyes. It is associated with the greenery in the nature that inspires calmness when observed. This is probably why walls in hospital wards are painted to help patients feel at ease.

Green is positive but it may not necessarily be good for a brand because it is almost too calming, it doesn’t elicit a response from the consumers.

However, green is the best colour for any business that operates in anything to do with environmental industries. This colour also appeals to retail businesses because green is associated with money, and green price tags mean discount.

Despite the likability of green, it lacks the punch to help brands stand out. The ideal solution is to pair it with other more striking colours such as silver and gold to help the brand get noticed.

IoT matters to retailers and it is not hard to see why. According to
Zebra 2017 Retail Vision Study, 70% of retail decision makers globally are prepared to adopt IoT to improve customer experience. For retailers who succeeded in implementing IoT technologies, 66% of the executives agreed that IoT has positively impacted the customer experience processes.

The future of IoT is bound introduce surprising advances that changes how we perceive technology and the world as we know it. However, in a world with IoT, what is in store for retail industry?

Cashier-less checkout

Too often customers stand in long queues to purchase items at cash register, and this results in a less than efficient checkout experience as the line grows. This may deter other customers from making purchases and possibly find themselves in a prolonged queuing time.

To counter this problem, automated checkout can be introduced. Shoppers can scan the items before they leave the store, and the total cost will be deducted from the customers’ mobile payment app. Not only this improves customer experience, labour cost invested in cashiers stationed at registers is Azure courses.

Personalized Promotion

How likely would you buy something if the items on your shopping cart have special discounts? Chances are, we are more driven to make a purchase.

IoT can be used to track a shopper’s purchase and browsing history. Once the individual is in the physical store, a set of personalized vouchers can be sent to to the person. This encourages him/her to make a purchase and increase the likelihood of conversion. Instead of providing a set of general coupons for everyone, personalized vouchers are more relevant and Azure classes.

Smart Shelves

Smart shelves is the new way of in-store inventory management. Each smart shelf is outfitted with weight sensors and RFID tags. Together this pair of devices can work together and inform employees on incorrect placement of stock and low units in inventory.

In-store employees can spend less time to manage shelves as these tasks are automated by IoT. As a result, inventory management can turn out to be more cost effective and accurate.

Supply Chain Management

Retail managers know the source of products and by extension, the suppliers too. However, what most retail managers may not know is the state of product and its environment during transportation. IoT can provide better insights thanks to RFID and GPS sensors.

Through IoT in supply chain management, retail managers can identify how products are handled and its location in the supply chain, Valuable insights can be gained by via close monitoring of precious goods to avoid substantial loss.

IoT unlocks more opportunities for retailers to manage their stores and goods. Subsequently, they can develop better customer experience that makes shopping enjoyable. Fun shopping experience helps to nurture loyal customers and greater profits – which ultimately makes a win-win scenario for everyone.

#1: Not sending welcome e-mails

Congrats! You have a new subscriber! It shows that someone is interested in your products and services. However, if they don’t receive any welcome e-mails from you, you ought to improve your subscribers management tactics.

It matters that they heard from you because it confirms their their submission was successful. Most importantly, it helps that you appreciate their patronage and support because let’s face it, for any businesses, you need customers more than they need you.

#2: Sending too many e-mails

How much is too much? When you are becoming close to the point being too obsessed with your customers, they will eventually drop you like a bad habit.

It is reported that 69% of people unsubscribe due to the high number of e-mails received in their inboxes. Brands should create an approachable image, but obsession with making your marketing activities known can do the exact opposite.

It comes down to quality over quantity. Communicate with your customers when you have really good and important to them. If you only offer 10% discount for Black Friday Sale, and your competitors are stepping up their games with Azure training, do you think your promotion warrants e-mail marketing campaign – really?

#3: Not optimizing e-mail to be mobile-friendly

These insights matter for digital marketers to understand why mobile-friendly e-mails are important:

  • Mobile is responsible for at least 50% of e-mail open rates.
  • Mobile users check their smartphones three times more compared to desktop users.

It is a mistake to consider people only open their e-mails on desktops because smartphones provide greater ease of use and convenience. Digital marketers should take advantage on this and e-mails as mobile-friendly as possible.

Avoid long subject lines and excessive block of text. Please also bear in mind to avoid excessive use of images. If the mobile app blocks images, you are out of luck.

#4; Not segmenting subscribers

Arguably, the most important aspect in managing subscriber list – segmentation. Some subscribers may only want to receive sales and promotions, while others may only be interested in newsletters alone.

Digital marketers need to understand their preferences and execute the right strategies to keep subscribers interested. Sending out the right e-mail to the right receiver is the best segmentation one can accomplish. This is to cater your newsletters to their interests, while simultaneously, avoiding the brand from becoming irrelevant and Azure certification.

Digital marketers can opt to segment the subscribers list based on some factors below:

  • Location
  • Age
  • Interests
  • Browsing behavior
  • Previous purchases

Knowing What Not To Do Matters

Successful e-mail marketing takes time to nurture, and subscribers are invaluable to make or break sales and marketing campaigns. When it is executed correctly, e-mail marketing can act a supplementary channel to reinforce digital and traditional marketing of an organization.

Azure Cosmos DB is a globally distributed services from Microsoft. It supports the distribution of apps that requires low latency at a global scale. Native support for all major No SQL data models – key-value type, document, graph, and columnar.

What it actually offers though?

  • Probably the only database service that provides 5 well-defined consistency levels (string, bound staleness, session, consistent prefix, eventual)
  • Freedom to avoid all-or-nothing trade offs encountered with other No SQL databases
  • Ability to index data during ingestion
  • Delivery of high availability and low latency – backed by leading service-level agreements (SLAs)

Bonus: It is also fully managed by Microsoft Azure.

For developers who is considering to build new cloud apps or move existing NoSQL apps to the cloud. This FREE e-book is suitable for you to consider working with Azure Cosmos DB for your next project.

Bonus Tip: Gain today’s cloud technical skills with the latest Azure training and Azure certification.

There’s a lot happening in your cloud infrastructure and it’s certainly more than a glorified center of data storage. This could not be even more true for Microsoft Azure.

Different businesses have their own unique needs to adapt cloud data analytics. Some may attempt to harness the underlying potential for business opportunities, future marketing strategization, measurement of growth, and more. This can be further assisted with Azure certification to equip employees with the right skills.

Azure database packs a host of capabilities for Database Administrators (DBAs) to enhance their roles in organizations. This varies from optimizing on-premise environment to create rich business value for the organization.

To grow a business, Azure training can make a compelling mechanism for DBA. Details inside FREE e-book.

One of the most demanded services in terms of IT infrastructure offered by Amazon was the Amazon Web Server, which was established in the early 2000s. This exact service is nowadays known as Cloud computing services. At first, it was designed to be a private considerable-sized network having proper infrastructure. Later, a conclusion was made based on the outcome that these servers can be put back on stores for a resale worldwide.

Amazon Web Servers

Today, Amazon Web Servers are considered to be cost-efficient service with increased reliability and proper structure using the formula of cloud computing. Whether you are linked to an organization or an individual, you can achieve reasonable benefits with this platform’s help. You can also utilize all the experience and expertise of a web server with proper plans for the subscription by Amazon. Similar to other cloud computing services, Amazon provides you with security, feasibility, scalability, cost-efficiency, and flexibility, having every significant control in COBIT 5 training.

One of the most critical factors of comparing Amazon’s services from other services is by experience. Amazon takes pride after the great success of the AWS in web service provider industries and also cloud computing services. Amazon has proven its reliability and professionalism as a brand being associated with many individuals around the world. Due to its long spread, Amazon has considered the most dependable service with a certified track record. AWS provides you all the updated and latest resources and services around the globe.

Services Under The Umbrella Amazon Web Services

The AWS provides a variety of services, and each of these services is divided based on storage, migration, database, computing, delivery of content, security, and many more. The services and their domains highly demanded by people worldwide are:


The computing domain is responsible for all the calculation and arithmetic aspects related to the workload of computing. The services coming under the computing domain are Lambda, Elastic Compute Cloud (EC2), EC2 Autoscaling, Elastic Beanstalk, Elastic Container Registry, Amazon LightSail, Elastic Container Service, AWS Batch, AWS Serverless Application Repository, AWS Fargate, etc.


The domain that is responsible for carrying out storage aspects of the service comes under this umbrella. The services are mostly related to the storage of data, including the Elastic Block Store, Simple Storage Service, Amazon Glacier, Elastic File System, AWS Snowball, AWS Storage Gateway, etc.

Management Tools

Management is an essential element of maintaining any service. Services coming under the domain of Management Tools are used to manage services within a service or other services within AWS. These services include AWS CloudTrail, AWS CloudWatch, AWS Configuration, AWS CloudFormation, AWS OpsWorks, etc.

Content Delivery & Networking

The domain which can connect with different organizations and carry out relevant content for the service comes under networking and content. It is used for separating the framework of network and COBIT 2019 training for providing faster content. The services include AWS CloudFront services, Amazon Route 53, AWS Direct Connect, etc.


Electronics are a part of our daily life. It might not be wrong to say that our lives have become dependent on these electronics. Whether it’s a coffee maker in your house or the phone you use, hybrid cars, your drive or technologies that facilitate. Each and every one of the electronics is composed of complex transistor structures and COBIT 5 training.

Living in such an age of rapidly advancing technology where newer inventions are a part of our daily life, electronics also need to get smarter. However, as an electronic device becomes smarter and more powerful, the complexity of its development also increases. The whole concept of technology, today, lies in the idea “smaller but powerful.” That’s why we see new phones and computers coming out every day with slim, thin bodies, faster processing powers, and COBIT 2019 training.

For quite a long-time silicon remained the only companion of transistors – the internal switches that perform the computing operations inside a computer. However not so long ago, the world saw its first Silicene Transistor. It means the future of the technology is all about powerful processing capabilities with minimum loss and consumption of energy.


Silicene is a 2-D version of silicon however with the thickness of a single layer of atoms. In its electrical properties, the first silicene transistor behaves like a super-strong highway for electrons but degrades within seconds, when exposed to air. To avoid this, researchers grew silicene on a silver base and used a layer of aluminum oxide to cease degradation. In the third step, they flipped it over, and with the help of custom-developed solution, etched out a silver slice in the middle while preserving the underlying silicene. Resulting in a successful silicene pathway for electrons to travel from the electrode to the other.


Nicknamed as graphene’s cousin, the most conductive substance present on earth, First Silicene Transistor has been a fantasy of computer scientists and physicists for decades. As, just like graphene, it has revolutionary, much efficient electrical properties that can change the face of computing altogether. Graphene possesses the potential for extraordinarily speedy circuits running through our computer chips. However, it lacks “bandgap”. Consequently, it is of no use for making computer chips. That’s how the concept of the first silicene transistor came to life.

Future approach:

Apart from resembling graphene in its electrical properties to a greater extent, Silicene is a form of silicon. That means it would be much easier for manufacturers to work with it as they are used to the substance. If scientists manage to get good electrical, stable properties out of it, Silicene transistors can transform the semiconductor industry.


  • Faster, more powerful technology devices.
  • Less consumption of energy.
  • The stronger and versatile build of transistors.
  • Newer, more diverse, and intelligent algorithms for a robotic




First Silicene Transistor is a great step ahead. If employed in the semiconductor industry with the right approach, not only these small devices will help build smarter, artificially intelligent robots, cars, smartphones, and computers, etc. but also a future with flexible, transparent electronics is the prediction.

As technology is modernizing day by day, many new developments in the field have taken the world to a new level. Some of the developers elevate the already designed device and putting their best efforts to modernize it. Similar to that, the ordinary mouse, which is a pointing device, is raised, which allows controlling the 3D application known as space mouse. This mouse is known for its efficiency and operates accurately in terms of performance and ITIL 4 courses.

We are looking forward to discussing the dynamics and working of the space mouse in this article.

Space mouse

One of the most significant developments of computer programmers in the field of hardware is this space mouse. Previously, this technology to manage the 3D application comes in software, but this time it is available in the tangential design. It allows the user to move and control it accurately. It is also known as the three-dimensional mouse, having its pattern to control and the respective signals which require the interpretation of ITIL 4 certifications.


Most people love this technology due to the uniqueness of its features, operating on the principle of ergonomics. The fascinating aspect of this device is its design, which is user-friendly results in an increase in productivity. The interface comes up with an advanced pad at which the user’s hand can be placed naturally. It also has a navigator that helps the user to control the objects without getting to touch any key. It also has some buttons and a scroll allowing the user to operate functions with high complexity.

How it works

The application of this 3D mouse is to control the three-dimensional objects, also for its graphical simulation. It is proven to increase and enhance productivity and comfort, especially for users that are using 3D software applications. The following are the parts of the Space Mouse and their functions.


Space mouse allows the user to rotate around its six-degree axis, which can control 3D objects within six degrees. In this mouse, there are two different modes to control either through the left hand or right. You can select from the right or left-hand way in the driver software to rotate the LCD according to your choice. This controller also has a cap which is said to be its heart. This cap allows the user even to turn the movement for a few millimeters. It works when you hold that cap because once you release it, the object you’re working on will be brought back to its central position.

3-D Controller Keys

As this mouse has the space controller software, the user can assign its functions to optimize the workflow. The assigned function will be displayed on the LCD. It is more comfortable to use it that way, helping you to have a closer look at your 3D models.


The space mouse is one of the smartest inventions of the decade. It allows the user not only to design the 3D models used in the field of architecture, textiles, etc. With the help of these devices, the workflow will be increased, and employ burden will be reduced

We see Information Technology (IT) everywhere we go, it’s the heart of any business, be it as small as a coffee shop or as large as an entire organization. Nowadays, without IT, a business cannot thrive. The problem is as the deployment of IT grew in every part of our life, so its unintended adverse effects on the environment. Now how does one counter these damaging effects on the environment? That’s where Green IT comes in.

What is Green IT?

To implement Green IT in your business in an efficient way, you must first know what Green IT is. Green IT is the practice of computing, which is environmentally friendly. Its job is to expel or minimize the impact of IT-related technologies on the environment by operating, manufacturing, designing, and getting rid of IT related tech in a clean, efficient, and environmentally friendly way. Moreover, the practice of Green IT includes minimizing the use of unsafe materials, increasing the energy efficiency of a particular product, and promoting the use of biodegradable products.

Why is it important?

Green IT helps companies to take a step in minimizing their carbon footprint significantly for several reasons. First of all, many companies update their equipment every three to four years. This recurring opportunity can be utilized in buying more energy-efficient hardware every time new hardware is needed. Moreover, virtuality could be introduced by keeping more virtual servers, virtual networks, and virtual data storage. Virtualization at this level can reduce IT power usage for the replaced equipment for up to 50%. By utilizing virtualization technology, you are also reducing your data center costs by reducing the costs of equipment and system management. Besides, all large scale companies are moving towards implementing Green IT and are seeing vast improvements in costs while at the same time helping the environment stay ITIL 4 certification.

How can it be implemented?

Now you know all about the benefits of Green IT and are eager to implement it to your business. Fortunately, Green IT can be applied to the smallest of businesses, so no matter how large or small your business is, you can reap the benefits of Green IT.  Steps you can take to reduce the harmful effects of IT on the environment include:

  • Reduce paper, printer, and packaging waste.
  • Refill your ink cartridges instead of buying new ones every time.
  • Choose eco-friendly packaging instead of standard packaging.
  • Set out a power management plan to reduce overall power consumption.
  • Don’t throw away any equipment that can be recycled.
  • Prefer web conferences over meeting in person.
  • Eliminate paper-based processes and move towards digital solutions.
  • Use cloud computing and virtual storage and ITIL 4 courses



Green IT has crystal clear benefits for both the company utilizing it and our beautiful planet that stays clean if we start to take care of it. Many big companies have transitioned to using Green IT, and now it’s your turn to change your business, helping the environment stay green.