Targeting customer audience with Facebook

Facebook is one of the best social media applications, and it also helps you to sell or advertise your products quickly. Targeting through Facebook comes with super advanced options, and it can also target people with specific interest. Facebook is a web-based social networking website where you can easily visit and comments on your friend’s photos and status. It is a top platform to advance your business. We can consider Facebook as a lead conversion strategy for targeting customer audience. Lead conversion generated from marketing strategy and events as trade. Your Facebook business page is the best strategy for gathering an audience for your business. Facebook business page helps you a lot in making your business popular among people.

When you are going to start any business, the best thing through which you can advertise your product is Facebook. The Facebook custom audience is one of the best and the essential tool for a successful Facebook advertising campaign.

Target Facebook Ads to people on your friend list

When you are starting a new business and starting a Facebook Ad campaign, then you should take a start from your friend list. Once you make or create your customer audience, your information will be encrypted to protect customer relationship. When you advertise your product on Facebook, then you have a choice of reaching specific groups for more advertisement. You can create Facebook Ads through Ads Manager. Facebook lead conversion Ads are making for game-changing opportunity to reach more customers. Customer audience targeting is the best weapon for growing your business fast.  There are some of the tips and tricks for Targeting customer audience with Facebook.


  • Know Your Audience

 When you are going to advertise your product you should know what type of audience you are targeting. If you are targeting the wrong audience which has no link with your business product, then it will not be favorable for you. Facebook is the best online network to streamline your campaign. You should know your crowd before spending a great deal of cash with a financial plan. When you target the right audience for your business, then it will be beneficial for you.

  • Creating unique content for your audience

When you have done making a Facebook Ad campaign page, then the first thing you need to understand is to post exclusive content about your business or product so that more people visit your website or page. This is the most important thing to increase the target customer audience with Facebook. If you are creating two different ads, then you can deliver these two ads to two different audiences. That will result in better targeting. Increasing Facebook lead ads conversion is essential. If you want to get knowledge about Facebook marketing, then you can find information from Targeting customer audience with Facebook.

  • Include LIKE Button on your website and blog

If you are making a Facebook page for your business marketing, then you should add Facebook LIKE button on your site so that visitors click it when they visit your site. This is the most crucial tip through which your page can rank easily, and you can target customer audience through Facebook efficiently.

  • Make a personal page not an own Id

To see your business at an advanced level first you have to make the business page. One item you must keep in your mind that the page you are making it must be like an individual page, not your id. It helps you to target more customer audience through the Facebook page. You should try to get more likes on your page. In this way, more people will visit your business page and website.

  • Deliver ads to your customers first

The best way to target customer audience on Facebook is to deliver ads firstly to your customers. You should focus on your existing customers first because they are more likely to LIKE your page. With the customer audience, you can also upload a list of phone numbers or email addresses.

  • Build engagement with the warm audience

For increasing customer audience to your business, you have to target warm audience which helps you to drive more traffic to your website. You can promote to your warm audience by blog posts, product ranges and provide the best services. You should know to target those people who are interested in your brand.

  • Custom Audience of website visitors

The custom audience let the target users who have visited your website. If you want to target users who have visited specific products or pages, then you can select those people who attended those particular pages, and you can also add the URL of your website which you want to target.

Get the best out of your social media marketing with other training courses to reach out to your audience.

Social Networks that are IT policy Friendly

In the present era, I.T policies and procedures are not trendy but rather a need for the consumer in an online marketplace. These policies are not only necessary for the online business sector but are a priority for those who want to advance socially in a legal manner. These policies usually based on the privacy of content. When a customer adheres to the policies set by the management on a social media network, he/she agrees to provide relevant information and access to his/her personal information.

Which social media networks are leveling and which not with IT policies?

There might be multiple social network sites that might be IT policy friendly or not at all. Of all the corporate social media policies, which ones might be balancing and which ones are draconian? That is to unfold here. A popular platform in the international world, CNN terminated an employee (a senior middle eastern editor) on not following their set guidelines regarding Social media. There are innumerable aspects to be highlighted when it comes to their I.T Policies.The workers who fail to comply with these rules might be deep waters. So, it might be pretty clear that their I.T policies are friendly or not.


Intel, being a brand ambassador does undoubtedly care for its employees and is I.T friendly. The system is highly agreeable. One of the retail giant ‘Walmart’ might seem very specific about its policies regarding Twitter. Its policy might be unfavorable for the employees but not for the customers.


Let’s talk about the most significant game changer on social media namely Facebook and the measures that it has taken for a friendly I.T policy. So it can be said that it has been intimidating since the beginning but the present day paints a gross picture of the substantial social hub.i.e:- Facebook has implemented policy changes that allow many companies to track their users and not to mention without the consent of the users which is why the U.S lawmakers are now interrogating the millionaire, Mark Zuckerberg.


Furthermore, Snapchat seems I.T policy friendly as it offers such a feature that enables the users to post intimate photos and make them disappear too. However, the electronic privacy information system duly demanded a full spec check whether Snapchat eliminates the collection of those photos and it was reported that the pictures might delete publicly but would be retained by the company and also showed availability of the personal information to the law agencies. It is quite evident that how ugly some social media sites can be when it comes to the I.T policies.


Among the exceptional I.T policymakers, BBC might be the topnotch company which would be reliable and concise with its policies providing benefits to not only its employees but also the users. However, after these brief speculations on the social media sites and their I.T policies, one would fail to understand why these sites are getting a daily boost regarding their incomes holding the general audience as their captives!

The writer is a professional of training courses at Info-Trek. He has wide range of experience especially in Digital related products. Contact him to find out more.

What is Cryptocurrency?

Crypto Currency


It is a digital money, in which encryption technique (its most effective way to achieve data security by reading an encrypted file, and you must have a secret key or password that enables you to decrypt it).The Unencrypted data is plain text, encrypted data is used as a ciphertext.


Cryptocurrency is a digital asset which means any text or media which formatted into the binary source and you have right to use it but digital files are not considered a digital asset because that does not include the right to use. In digital assets are considered into images and multimedia (media assets).It’s designed to work as an exchange, which cryptography uses to secure a transaction and control to the creation of in which additional units and verify transfer of funds.


Its currency associated with the internet which uses cryptography which is the process of legible information (that can be read if you can read someone’s handwriting) into the uncrackable code, also track of purchase and transfer.Cryptography was created for safety communication in the “Second World War”. It has evolved in the digital history with mathematical theory and computer science to become a source of communication to secure, informational and money online.


The first Cryptography was “bit coin’s,” which was created in 2009 and its now still best known. Bit coin’s hundreds of new cryptography have been created and all of which different advantages and disadvantages compared to Bit coin’s and now the Blockchain itself is based on the principles of cryptography which named as “Crypto Currencies”.


Cryptography is used in a symmetric system and asymmetric system as a key secret which works for encrypting and decrypting the message. In symmetric cryptography used the same key both for encrypt and decrypt, sender and receiver both must already have a shared key which is known to both. Key distribution is a tricky problem. But in asymmetric cryptography using a different key both for encrypt and decrypt. Which people used a asymmetric cryptography has both a public key and private key, the private key is kept secret but public key is freely distributed. It is normally the next evolution of money. Cryptocurrencies have fully contained a system that both control and track of each unit of cryptocurrencies. Every individual unit acts like piece data moving around a network. Unit of cryptocurrency as a small like 0.01USDm and as a big $1 Billion USD. Some currencies are controlled by a single entity (centralized) and other is controlled by a public (decentralized) and these are various time stamping scheme which avoids us to a trusted party to verify the transaction added to the blockchain ledger.


Bitcoins are the first best cryptocurrency which proves the viability of a cryptographic backed public money that is open to anyone. The market point of view and public point of view, bitcoins is the most popular cryptocurrency. There are 1,000 different types of cryptocurrencies currently available on coin market cap. Some cryptocurrency such as lite coin provides faster confirmation than bitcoins. Each bitcoin was valued at less than $1 USD for sometimes but one bitcoin was valued over $1,000 USD. Cryptocurrencies are bought at many online providers before you purchase a cryptocurrency and make sure a plan how we store it in a cryptocurrency wallet. Mostly first-time buyers have difficulty to find the process of buying cryptocurrencies but slowly people have gained an ability to the buyer cryptocurrencies without any problem. The places to buy cryptocurrency online, also provide a trading service. The industry of cryptocurrency trading a beginning to mature and exchange are powerful tools that closely resemble the same marketing trade tools commonly found in the capital market. Bitcoin is used decentralized control as opposed the centralized system. Cryptocurrency is a virtual currency which uses cryptography for security it has many different security features and also organic nature. It’s easier to transfer funds between two parties in a transaction and these transfer funds are minimum processing fees it.

Red Hat Deployment

In nowadays open source software is not a sideline or a warning; it is a straightforward reality for the technology industry. Open source is used by Red Hat organization to create a business model that conduct the team nearly a billion dollars in annual revenue. According to Chief Executive Officer Jim Whitehurst about this model” the most strengthen thing about what we have achieved. The organization listed on the New York Stock Exchange.

Red Hat Courses is one of the leading companies for software which undoubtedly came up with an incredibly innovative idea of selling software as a product working for many programs. Also including Linux with its primary job as assembling components of open source and then making a distribution package out of it that can complete after ordering with ease.  Red Hat worked out its strategy quite smartly and created more users for Linux with customers preferring their name brand by the Linux Company. Many people believe that open source software is a more convenient way to develop software. It is the best way to participate as a part of the global community. It is also the best way to run a business. Red Hat develops itself by the power of collaboration, and this is not done only by the source code, but it based on everything it does.

However, it is essential to know that there are different types of software packages available that are around 400 which include Web server from Apache and compiler from Cygnus. These kits help to buy in a way that one can sell the codes with the modified version and even resell them provided that no one else restricts to alter it more.

Red Hat notice the chance for the principles that have made open source successful as a business model to change the universe, and the organization plotted to help make it happen through forwarding principles like transparency, collaboration, diversity and rapid prototyping, collectively it calls “the open source way’’. Red Hat enables to bring a necessity for technology industry which is open source. Through it, it created a business model that still helps them to make a profit of billions of dollars annually. Not to mention that it still offers a long list including training, consultation, and virtualization which is even beyond Linux. The few key concepts are; an open exchange, power of participation, rapid prototyping, meritocracy, and community.

Knowing that open source is behind the efficient working and achievement of Red Hat; let’s find a bit more about it. Furthermore, these codes are in all software companies. However, not all of them indeed share it. The choice of the user and his freedom comes in between if these systems stocked. The question is what the value of open source is? Well, with the world being even more connected day by day companies are somehow dependent on each other. If a code is created by a person and decides to share it, the consequences are that it will reuse in so many surprising ways by some other organization.

Additionally, The Fedora’s project mission wholly concentrated on the advancement of free and open source software around four ‘F’ foundations that is, Freedom, Friends, Features, First. Although, a community is so essential that it is a heart of Red Hat mission statement that is “to be the catalyst in communities fellows, contributors creating better technology by the open source way.



Secret of Red Hat Success

Secret of Red Hat Success

The secret of red hat success in 1993, Linux was first Linux distributions, in company with Debian and Slackware. Linux and as well as open source software is widely known for many years, and these much less trusted by a more substantial organization or identified by future competitors. In 1999, a period forwarding his book, Bill Gates commented about Linux,” Surely we think of it as a competitor in the student and addict market. However, really I do not think in the commercial market, we will see it in any symbolic way”.

In nowadays open source software is not a sideline or a warning; it is a straightforward reality for the technology industry. Open source is used by Red Hat organization to create a business model that conduct the team nearly a billion dollars in annual revenue. According to Chief Executive Officer Jim Whitehurst about this model” the most strengthen thing about what we have achieved. The organization listed on the New York Stock Exchange.

Many people believe that open source software is a more convenient way to develop software. It is the best way to participate as a part of the global community. It is also the best way to run a business. Red Hat develops itself by the power of collaboration, and this is not done only by the source code, but it based on everything it does.

Red Hat notice the chance for the principles that have made open source successful as a business model to change the universe, and the organization plotted to help make it happen through forwarding principles like transparency, collaboration, diversity and rapid prototyping, collectively it calls “the open source way’’. These properties can and will change each, and everything about our universe in the same way as open source model has changed the that how software is created and based on a few key openness concepts:

An open exchange ~ A free exchange of planning’s and ideas is complicated to create or find an environment where individuals are permitted to learn and use previous information towards established new ideas.

The power of participation ~ at the time when we are free to participate, we create or discover more. We can find the solution, or we can solve the problems that no any other human being may be able to answer on their own, and we can also discover or create solutions that will apply in ways we did not suppose or imagine.

Rapid prototyping ~ as prototyping is an early or typical sample, so it is timely use lead to rapid failures, but on the other hand, it also leads to better solutions found faster. When a person is free to experiment, he or she can look at problems in new ways and look for answers at new locations. One can learn by doing this.

Meritocracy ~ as in a meritocracy power goes to those with superior intellect, so in a meritocracy, the best planning’s or ideas win, and distinctive attributes make it into the end product. In a meritocracy, every person has access to the similar information. Successful work or efforts decide which projects raise.

Community ~ Communities established around a standard or particular purpose. Communities can multiply efforts and shares the work.

The Red hat subscription model explains that, in spite of the fact,” open source “is apparently about more than the code, to learn how it created Red Hat success. Just start from where it begins, as we know, all software has the source code, and all software creators choose to share that very system. The universe is becoming only more interconnected. What one organization needs today, another group needs tomorrow. That is the value of open source. Because of the importance of open source, Red Hat believes that open source is inevitable.

Although, a community is so essential that it is a heart of Red Hat mission statement that is “to be the catalyst in communities fellows, contributors creating better technology by the open source way. Additionally, The Fedora’s project mission wholly concentrated on the advancement of free and open source software around four ‘F’ foundations that is, Freedom, Friends, Features, First.




Microsoft Office


 Microsoft is not about greed; It is about innovation and fairness ~ Bill Gates.

Microsoft office is a robust set of application and services that help to enhance the inclination of the educators and aid them to work more effectively and efficiently. The Office Base applications and services which are invented by MICROSOFT CORPORATION. That 1st discovered on 1 August by Bill Gates. However, It used for office, education and business purposes and available in 35 languages. The most often supported by Windows, Mac, and others. The current versions of MS office are MS OFFICE 2013 for computer windows launched in October 2012. 60 days of the trial version of MS OFFICE 2013 released on November 15, 2012, for download.

License: Trialware, Saas

Standard: office open XML

There are various versions of Microsoft Office that given below:

  • MS OFFICE 4.0
  • MS OFFICE 95
  • MS OFFICE 97
  • MS OFFICE 2000
  • MS OFFICE 2003
  • MS OFFICE 2007
  • MS OFFICE 2010

The multiple applications of Microsoft Office that mostly used in our daily projects and papers are:

  • Microsoft Word
  • Microsoft Excel
  • Microsoft PowerPoint
  • Publisher
  • Outlook

Microsoft Word also called as WORD. This is a graphical word processor that can use for typing or writing. The primary purpose of the program is to allow the users to write and save the documents in the computers or laptops.  Moreover, it 1st introduced in 1983 as MS-DOS operating program. MS-word for Mac launched in 1985 as well as, was the 1st graphical application of MS. In the beginning, it worked as doc format. After MS-word, doc format disapproved in support of Office Open XML which functioned as the open format. Later PDF and ODF were added in MS-WORD for windows.

Microsoft Excel is a spreadsheet program which is the easiest way to compile and save the data. It invented for Mac in 1985. That 1st application for computer window introduced in November 1987. The salient features of ms-excel are Calculations, graphics tools, pivot tables, and macro programming languages.


MS-PowerPoint is the exhibiting application which is most often used to create slideshows of compiled data to present to other people more shortly. Instead of giving extended information to people, ms powerpoint helps to show it in the more managed way which is easily understandable. Likewise, It also has graphical tools, drawing, outlining, presentation forms and many more.


Microsoft Publisher is the desktop application which frequently used for designing, labels, calendars, greeting cards, letters, websites, and postcards. That is different from MS-WORD because it relays on the page design, configuration and layout than data typing which make the cards, label more appealing to the people.



 Microsoft Outlook is the personal information which is the manager from MS. It has replaced the window messages, Microsoft emails and many others. The email application mostly used in MS-outlook through which you can exchange your business or education projects, reports or any other information. It also includes calendar, task manager, contact manager, note taking, journal and web browsing..






Mobile Applications frequently used in this era of digital technology and there are following  mobile application of MS office:


It is an image scanner app for mobiles. That can capture the data or documents through the camera and then scan the image of the paper.


In this app, the mobile devices changed to remote controls for the desktop version of MS WORD, EXCEL, POWERPOINT.


  1. Excel services
  2. Info path forms functions
  3. Microsoft project server
  4. MS search sever
  1. Word online
  2. Excel online
  3. PowerPoint online
  4. One note online
  • One drive
  • Office sway
  • Office forms
  • Delve
  • Office form
  • Outlook on the web
  • Microsoft planner
  • Office 365 video
  • Microsoft bookings


Many of the MS OFFICE versions have used their widget. Colored, flat looking and shadowed menu design used for MS OFFICE 2003. External data can connect to connection specifications by the users. To update the software for windows and office service packs are used by the users.


Password Protection is the security feature of MS office that allows encrypting the applications ( word, excel, PowerPoint, access, skype business)  data by providing the password to the user. The password which given can contain 255 words. It encrypted by AES 128 bit. Moreover, it can use for modification of the data or documents and many others. However, the password could be removed by third party tracking software.

To sum up, Microsoft Office is a popular software all over the world have many featured programs that not only aid the students, home-users but also small business, corporations, and industries.

Choosing the Best Electronic Gift for Christmas


Thiѕ holiday ѕеаѕоn, as with рrеviоuѕ уеаrѕ, the hоttеѕt giftѕ will bе еlесtrоniсѕ, inсluding vidео gаmеѕ, digital mеdiа players, gаdgеtѕ and соmрutеr rеlаtеd еԛuiрmеnt and software. Hеrе are ѕоmе tiрѕ fоr сhооѕing the bеѕt еlесtrоniсѕ giftѕ fоr your lоvеd оnеѕ:


With prices соntinuing to fall, it ѕееmѕ еvеrуоnе iѕ uрgrаding tо a nеw LCD оr plasma HDTV. A brand nеw HDTV is a grеаt gift idеа for a wifе to give tо hеr huѕbаnd or fоr adult children tо gеt fоr their раrеntѕ. Before jumрing into ѕuсh a lаrgе purchase, hоwеvеr, consider whether thе hоmе hаѕ HDTV ассеѕѕ оr whеthеr you’ll nееd to аlѕо upgrade tо a better саblе or ѕаtеllitе расkаgе or install аn оvеr thе аir аntеnnа setup to rесеivе HDTV signals. Alѕо соnѕidеr where thе TV will be рlасеd in thе hоmе, some hоmеѕ mау nоt hаvе rооm оn a wаll for ѕuсh a large screen. In this саѕе, уоu mау соnѕidеr a ѕmаllеr ѕсrееn аnd аlѕо consider buуing them a stand to рlасе thе TV оn. Cоnѕidеr the size оf thе ѕсrееn as wеll, HDTV’s rаngе frоm 32 inсhеѕ, аll thе wау uр tо 60 inches аnd higher. Thе larger thе room, thе lаrgеr thе TV it will bе able tо accommodate. Tор rated mоdеlѕ inсludе Samsung’s LCD LN-T3253H (32″), Pаnаѕоniс’ѕ plasma mоdеl TH-42PZ700U (42″) аnd thе Sony KDL-46XBR4 LCD (46″).

Digital Mеdiа Players

Digitаl mеdiа players аrе сеrtаinlу thе hоttеѕt еlесtrоniсѕ giftѕ оvеr the lаѕt few years. Thеу hаvе еvоlvеd frоm white plastic card dесk ѕtуlе рlауеrѕ thаt оnlу played оnе type of mеdiа and thаt hаd сlunkу nаvigаtiоn аnd lоw bаttеrу lifе, tо slender, sleek аnd sexy рlауеrѕ with аdvаnсеd navigation, superior еаѕе оf uѕе and the аbilitу to play оr diѕрlау mаnу tуреѕ of mеdiа, inсluding muѕiс, mоviеѕ, TV ѕhоwѕ, gаmеѕ аnd рhоtоѕ. The mоѕt advanced tуре оf player iѕ the iPоd Tоuсh, whiсh nоt only асtѕ аѕ a mеdiа рlауеr, but саn also ѕurf the wеb, рlау games, send еmаil аlоng with many оthеr functions. Hоwеvеr, thе budget соnѕсiоuѕ gift givеr is nоt lеft out, аѕ with thе innоvаtiоnѕ соmе price drорѕ оn earlier models. Whеn choosing a digitаl media рlауеr, соnѕidеr thе tесh ѕаvvу оf thе uѕеr. Will ease оf use be a mаjоr соnсеrn? If it iѕ, Apple’s iPod linе has the best reputation fоr еаѕе of use. Alѕо consider thе size оf thе реrѕоn’ѕ muѕiс library, will they have еnоugh room should thеу wаnt to place all thеir muѕiс оn the player? If ѕоmеоnе has a smaller muѕiс library, a 2-10 GB player should ѕuffiсе. If thеу hаvе a lаrgе muѕiс соllесtiоn, consider gеtting thеm a roomier player, from 30GB аnd up. Cоnѕidеr thе uѕаgе оf thе player, will thе реrѕоn be uѕing it while running оr еxеrсiѕing аt thе gym? Then соnѕidеr a flаѕh bаѕеd player, likе thе iPоd Shufflе, which will bе ѕturdiеr thаn hard drive bаѕеd players.

Vidео Game Systems

With vidео game ѕуѕtеmѕ, уоu hаvе thе big соnѕоlеѕ, thе Xbоx 360, thе PlауStаtiоn 3 аnd thе Nintеndо Wii. You аlѕо hаvе thе handheld соnѕоlеѕ, the Sony PSP аnd thе Nintendo DS Lite. When сhооѕing a video game system, consider thе age of the rесiрiеnt. For families, the best сhоiсе wоuld be a Nintеndо Wii, with it’ѕ аbundаnсе оf fаmilу friendly gаmеѕ аnd ease оf gameplay. Fоr hardcore gаmеrѕ, tееnѕ аnd оldеr males, the choice wоuld bе either thе Xbоx 360 or thе PlауStаtiоn 3. With it’ѕ better range аnd availability of ԛuаlitу gаmе titlеѕ, thе Xbоx 360 ѕhоuld bе thе сhоiсе fоr mоѕt реорlе. Fоr hаrdсоrе gamers, the PlауStаtiоn 3 wоuld likely bе the bеttеr choice. For оldеr gamers, рuzzlе еnthuѕiаѕtѕ, kidѕ, аnd rеаllу, juѕt about anyone, соnѕidеr thе Nintеndо DS Litе. It hаѕ a vаѕt ѕеlесtiоn оf gаmеѕ аррrорriаtе fоr аnу аgе, tоnѕ of рuzzlе games, саѕinо games, role playing gаmеѕ, rасing gаmеѕ and muсh mоrе. It’s аlѕо еаѕу tо uѕе. The Nintеndо DS Litе is аlѕо аn appropriate gift fоr seniors, with it’s array оf ѕеlf imрrоvеmеnt titlеѕ likе Brain Agе, Flаѕh Focus, Big Brain Academy, аmоng оthеrѕ. For tееnѕ, consider the PSP, with it’s games аnd mеdiа capabilities.

Vidео Gаmеѕ

When you hаvе сhоѕеn a vidео gаmе console аѕ a gift, don’t forget tо gеt them some gаmеѕ! Hоt gаmеѕ fоr vаriоuѕ соnѕоlеѕ inсludе Hаlо 3, Lеgеnd Of Zеldа: Phаntоm Hоurglаѕѕ and BiоShосk аmоng mаnу оthеrѕ. Chесk reviews at ѕitеѕ like GаmеTаb.соm аnd make sure thе gаmе iѕ аgе appropriate.





Volocopter flying taxis



Dubai tests drone taxi service. Credit: Government of Dubai.

Dubai has conducted its first test of a drone taxi service that it hopes will become a viable transportation system in the city, under an ambitious plan by the United Arab Emirates city to lead the Arab world in innovation.

Dubai has big ambitions for becoming a smart city, with drones and robots central to its plans.

The two-seater, 18-rotor unmanned vehicle took off for a five-minute flight above a strip of sand on the Gulf coast, near Jumeirah Beach Park. The flight was watched by Crown Prince Sheikh Hamdan bin Mohammed. Attired in crisp white robes and headdresses, Sheikh Hamdan and his entourage clapped approvingly from a nearby viewing deck as the craft alighted.

“Encouraging innovation and adopting the latest technologies contributes not only to the country’s development but also builds bridges into the future,” Sheikh Hamdan said in a statement.

Meant to fly without remote control guidance and with a maximum flight duration of 30 minutes, it comes with plenty of fail-safes in case of trouble: back-up batteries, rotors and, for a worst-case scenario, a couple of parachutes.

Source: Government of Dubai

The drone was designed by German firm Volocopter and the firm said it hopes to have the taxis up and running within five years. Volocopter is in a race with more than a dozen well-funded European and U.S firms, each with its own science fiction-inspired vision for creating a new form of urban transport that is a cross between a driverless electric car and a short-haul, vertical takeoff-and-landing aircraft.

These include aerospace giant Airbus, which aims to put a self-piloting taxi in the air by 2020; Kitty Hawk, a company backed by Google co-founder Larry Page; and Uber, which is working with partners on its own flying taxi strategy.

The drone had previously been tested in April. Rival Chinese firm eHang was supposed to be the first to launch a fleet of flying taxis in the city but its plans appear to have been delayed.

Dubai has positioned itself to become the smartest city in the world with ambitions to have self-driving vehicles account for a quarter of journeys made by 2030.

Source: Government of Dubai

“Implementation would see you using your smartphone, having an app, and ordering a Volocopter to the next Voloport near you,” said chief executive Florian Reuter.

“The Volocopter would come and autonomously pick you up and take you to your destination.”

“It already is capable of flying based on GPS tracks today, and we’ll implement full sense capability, also dealing with unknown obstacles on the way,” he added, saying developers aimed to initiate the taxis within five years.

Noel Sharkey, a computer scientist and robotics expert at Sheffield University, said of the drone plans: “The big challenge will be dynamic obstacle avoidance of other taxis, buildings, birds and delivery drones.

“The skies over Dubai could become uncomfortably crowded very quickly. The ground level of the city could become a dark place of intrigue and mystery like Blade Runner.”

The UAE has sought to distinguish itself in a region mired in war and strife as a high-tech, forward-looking society. It plans to send an unmanned probe to Mars by 2021, the Arab world’s first mission to space, and Dubai has in many ways led their showy march into the future by introducing the region’s first driverless metro and robot policemen prototypes.

“The Autonomous Air Taxis has a variety of unique features that include top security and safety standards, and multiple redundancies in all critical components such as propellers, motors, power source, electronics and flight controls,” says HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Dubai’s Road and Transport Authority.

“It’s also fitted with optional emergency parachutes, nine independent battery systems, and a battery quick-charge and plug-in system, which takes two hours to reach full charge in the prototype version, a time that will be significantly reduced in the production version.”

To know more please read on Dubai starts tests in bid to become first city with flying taxis/Volocopter flying taxi takes unmanned flight over Dubai.

Are you ready to deliver high value software with higher levels of agility using Scrum? To help meet that goal, the folks at Malaysia’s top IT training provider are offering promotions on Agile Scrum Certification to examine, enhance and certify your knowledge of Scrum.



3 Best Configuration Management Tools Compared

Before the DevOps revolution, every provisioning of a new server involved a system administrator equipped with an arsenal of shell scripts that automated everything from package installation to configuration. Times have changed, and modern configuration management tools allow system administrators to systematically manage hundreds of servers from a single machine while retaining full integrity over time.

Although each configuration management tool works in a slightly different way, they all share the same benefits and risks:

  • Reduced costs by eliminating duplicate work and inefficiencies.
  • A Smaller number of errors through the strict enforcement of formal policies and procedures.
  • Increased uptimes due to the quick provisioning of new servers and the quick recovery from critical events.
  • Improved performance as the result of increased stability and control.
  • Decreased risk of security incidents arising from misconfiguration and oversight.
  • Better compliance with regulatory standards and simplified auditing.

Because of the vital role configuration management tools play in modern companies, a lot of attention should be paid to their selection. Some are great for supporting a full DevOps environment, while others are not meant to be as inclusive. Some only work when used in a homogenous environment, while others support heterogeneous environments. And, most importantly, some will catch on and give birth to huge communities of users and vendors, while others will become obsolete.

We have selected 3 configuration management tools that have already established their place on the market and proved to be able to evolve and keep up with the changing needs of modern companies.

1. Ansible

Red Hat’s Ansible is one of the newer configuration management offerings on the market, but it has already become the favorite of many DevOps professionals. Ansible was first released in 2012 under the GNU license as an automation engine that automates software provisioning, configuration management, and application deployment.

The name Ansible refers to the underlying automation engine designed to manage nodes over SSH by a controlling machine. Standing on the solid foundation provided by the Ansible engine is Ansible Tower, an enterprise framework for controlling, securing, and managing Ansible automation with a streamlined user interface with integrated notifications and enhanced permissions.

Ansible’s configuration, deployment, and orchestration language is called Playbooks. Each playbook describes a policy that is to be enforced on remote systems, but the actual work is done by modules, which are also referred to as task plugins or library plugins. Ansible modules can be written in many languages, provided they output valid JSON format data.

The biggest obstacle to using Ansible right now is its lackluster documentation. Because of its young age, Ansible’s documentation could use a lot of polishing in many places, and certain important parts are seriously lacking in depth. Fortunately, professional training solutions providers such as Info Trek offer excellent Ansible training and certification courses that can help any IT professional leverage the power of this attractive configuration management tool from Red Hat.

2. Puppet

Being the configuration management tool of choice of over 75 percent of Fortune 100 companies, Puppet is a force to be reckoned with. The company behind it was founded in 2005. Puppet was released in 2011 as the company’s first commercial product, after raising $8.5 million in Series C financing from new investors Cisco, Google Ventures, and VMware.

Puppet employs a model-driven approach to configuration management, which overcomes many inherent limitations to the error-prone procedural scripts of the old days. With Puppet, it is possible to easily define the desired state of infrastructure and applications that should be continuously enforced.

Unlike Ansible, Puppet requires the installation of client agents on each system that requires management. The desired system state is described in documents called catalogs, which list all of the resources that need to be managed and their dependencies. All communication between Puppet clients and the Puppet master application is secured with client-verified HTTPS.

Unlike Ansible, whose modules can be written in many languages, provided they output valid JSON format data, Puppet’s modules are either written in Ruby or in Puppet’s own configuration language that is closely based on Ruby. Not many sysadmins are well-versed in Ruby, which can become a problem when the pre-made modules are not enough. Puppet is also prone to out-of-order execution, making it paramount to carefully declare all pre-requisites to stop modules from stepping the toes of one another.

3. Chef

Chef and Puppet share many similarities. Just like Puppet, Chef is a recognized name in the configuration management arena. It was initially released in 2009, and it can integrate with cloud-based platforms such as Internap, Amazon EC2, Google Cloud Platform, Microsoft Azure, and Rackspace. System configurations in Chef are written in Ruby, and the configuration management tool utilizes a master-agent model.

Apart from a master server, Chef also requires the presence of a workstation to control the master. Part of Chef is a command-line tool called knife, which is used for installing agents over SSH. The development and testing of automation code is done using the Chef Development Kit, which defines a common workflow for describing system states, known as cookbooks.

Cookbooks start as empty skeletons, which only include the standard files. They are then further developed inside Test Kitchen, an integration testing framework tool that tests cookbooks across platforms, before being deployed to the production environment.

Just like Puppet, Chef uses a Ruby-based configuration language and does not give users any other choice. Some will not see this as an issue, but many more will find it difficult to fully customize Chef to meet their needs. The steepness of Chef’s learning curve is especially evident when compared to the Ansible engine and Ansible Tower.


Even though we have only scratched the surface both in terms of the number of configuration management tools compared in this article and in terms of the depth of our comparison, we hope that we have helped you understand what some of the best configuration management tools on the market have to offer and the differences between them.

Interested in learning how to use these softwares? Why dont you head over to to find out more.

Everything You Have Wanted To Know About Getting A Job using IT Training Courses

It’s not always fun looking for a job. Continual rejection can be a hard pill to swallow. Look for ways to improve your approach to your job search and you will get better results. This article has all the information you need.

It is vital to dress the part when you are job hunting. People tend to see a person that dresses nicely as a more qualified candidate. This does not mean that you should always dress formally, but make sure that your dress is appropriate for the occasion even when you are just providing a potential employer with your application.

When job hunting, contact folks already in your personal network. See if anyone you are familiar with knows of any jobs that you would like. It may not seem like an important step, but it can be invaluable for learning about openings and getting an inside edge.

It is important to be better dressed for the job interview than what you would normally wear every day to work as you are trying to make a good impression. Nice clothes show confidence and pride. They need not be expensive, simply clean and well tended.

Never stop learning new skills. Technology and business are always changing so it’s best to stay abreast of everything. Stay on top of changes so you can be prepared for a new job. Take helpful classes and even seminars if you can. The more knowledge you have, the better your employment prospects will be.

Stay positive and realistic. When you’re looking for work, don’t allow yourself to see anything as a failure. Do not rely on unemployment benefits, or you may become too comfortable in your current position. Instead, create goals for yourself with regards to the amount of applications you will fill out.

Find out about the career fairs in your area, and try to attend as many of them as possible. These kinds of fairs can provide you with valuable information while letting you decide what kind of work is best for you. You can also boost your own contact list with some valuable connections that can assist you with landing the job.

Now that you are aware of what you need to do to get that job, you are well on your way to full time employment. Use the tips to ensure optimal results. By doing this, your chances of landing the job will increase.