IoT matters to retailers and it is not hard to see why. According to
Zebra 2017 Retail Vision Study, 70% of retail decision makers globally are prepared to adopt IoT to improve customer experience. For retailers who succeeded in implementing IoT technologies, 66% of the executives agreed that IoT has positively impacted the customer experience processes.

The future of IoT is bound introduce surprising advances that changes how we perceive technology and the world as we know it. However, in a world with IoT, what is in store for retail industry?

Cashier-less checkout

Too often customers stand in long queues to purchase items at cash register, and this results in a less than efficient checkout experience as the line grows. This may deter other customers from making purchases and possibly find themselves in a prolonged queuing time.

To counter this problem, automated checkout can be introduced. Shoppers can scan the items before they leave the store, and the total cost will be deducted from the customers’ mobile payment app. Not only this improves customer experience, labour cost invested in cashiers stationed at registers is Azure courses.

Personalized Promotion

How likely would you buy something if the items on your shopping cart have special discounts? Chances are, we are more driven to make a purchase.

IoT can be used to track a shopper’s purchase and browsing history. Once the individual is in the physical store, a set of personalized vouchers can be sent to to the person. This encourages him/her to make a purchase and increase the likelihood of conversion. Instead of providing a set of general coupons for everyone, personalized vouchers are more relevant and Azure classes.

Smart Shelves

Smart shelves is the new way of in-store inventory management. Each smart shelf is outfitted with weight sensors and RFID tags. Together this pair of devices can work together and inform employees on incorrect placement of stock and low units in inventory.

In-store employees can spend less time to manage shelves as these tasks are automated by IoT. As a result, inventory management can turn out to be more cost effective and accurate.

Supply Chain Management

Retail managers know the source of products and by extension, the suppliers too. However, what most retail managers may not know is the state of product and its environment during transportation. IoT can provide better insights thanks to RFID and GPS sensors.

Through IoT in supply chain management, retail managers can identify how products are handled and its location in the supply chain, Valuable insights can be gained by via close monitoring of precious goods to avoid substantial loss.


IoT unlocks more opportunities for retailers to manage their stores and goods. Subsequently, they can develop better customer experience that makes shopping enjoyable. Fun shopping experience helps to nurture loyal customers and greater profits – which ultimately makes a win-win scenario for everyone.

#1: Not sending welcome e-mails

Congrats! You have a new subscriber! It shows that someone is interested in your products and services. However, if they don’t receive any welcome e-mails from you, you ought to improve your subscribers management tactics.

It matters that they heard from you because it confirms their their submission was successful. Most importantly, it helps that you appreciate their patronage and support because let’s face it, for any businesses, you need customers more than they need you.

#2: Sending too many e-mails

How much is too much? When you are becoming close to the point being too obsessed with your customers, they will eventually drop you like a bad habit.

It is reported that 69% of people unsubscribe due to the high number of e-mails received in their inboxes. Brands should create an approachable image, but obsession with making your marketing activities known can do the exact opposite.

It comes down to quality over quantity. Communicate with your customers when you have really good and important to them. If you only offer 10% discount for Black Friday Sale, and your competitors are stepping up their games with Azure training, do you think your promotion warrants e-mail marketing campaign – really?

#3: Not optimizing e-mail to be mobile-friendly

These insights matter for digital marketers to understand why mobile-friendly e-mails are important:

  • Mobile is responsible for at least 50% of e-mail open rates.
  • Mobile users check their smartphones three times more compared to desktop users.

It is a mistake to consider people only open their e-mails on desktops because smartphones provide greater ease of use and convenience. Digital marketers should take advantage on this and e-mails as mobile-friendly as possible.

Avoid long subject lines and excessive block of text. Please also bear in mind to avoid excessive use of images. If the mobile app blocks images, you are out of luck.

#4; Not segmenting subscribers

Arguably, the most important aspect in managing subscriber list – segmentation. Some subscribers may only want to receive sales and promotions, while others may only be interested in newsletters alone.

Digital marketers need to understand their preferences and execute the right strategies to keep subscribers interested. Sending out the right e-mail to the right receiver is the best segmentation one can accomplish. This is to cater your newsletters to their interests, while simultaneously, avoiding the brand from becoming irrelevant and Azure certification.

Digital marketers can opt to segment the subscribers list based on some factors below:

  • Location
  • Age
  • Interests
  • Browsing behavior
  • Previous purchases

Knowing What Not To Do Matters

Successful e-mail marketing takes time to nurture, and subscribers are invaluable to make or break sales and marketing campaigns. When it is executed correctly, e-mail marketing can act a supplementary channel to reinforce digital and traditional marketing of an organization.