Graphic design and artworks capture attention and convey a message through clever use of colours, techniques, and design – the essence of art essentially.

Art is also subjective, and what may appear beautiful to some may not be viewed in high regards by others. Graphic design works similarly, and the choice of colours can affect how consumers perceive a brand.

Pairing the right colour with identity of a business can build a connection with consumers and establish a lasting image associated to what it sells.


White is the symbol of purity, cleanliness, sterility, hygiene, and simplicity. The colour gives off a vibe of germ-free that may not be suitable for all brands but it is excellent for healthcare businesses. Eyes may feel strained over time due to light reflected from the colour of white. However, it can help a logo stands out when it contrasts the stark white background.

White can be paired with black and to create a sharp contrast. To make the brand logo more approachable, white can also be easily paired with other colours to create a peaceful look that is easy on Azure training.


Optimism, happiness, self-esteem and the colours of royalty in some parts of the world. The bright hue of yellow is not for everyone. It captivates and seizes attention to hold a person’s gaze hostage. Minimal but obvious use of yellow in brand logos can help to help other elements in a logo stand out.

Yellow accentuates a positive connotation associated with the brand. It reinforces a good vibe that customers can experience when they purchased products and services.


Orange is associated with fun, warmth, energy, and enthusiasm. This helps to create a comforting mood. Orange is a good colour to make the brand more approachable and establish a call to action when used correctly.

The heavy saturation of the orange may be double-edged as it may appear to be too in-your-face. Therefore, it wise to consider which business and industry are suitable to use orange, and Azure certification.


Arguably the most exciting colour in the bunch, red represents life, passion, excitement, and strength. Red is also associated with negative connotations such as blood, violence, lust, stress, and conflicts. Red is a complex colour that elicits a variety of reactions from the onlookers.

Using red is a neat marketing trick to provoke a response from consumers. It stimulates them by creating urgency, drawing their attention to a most feature, and also encourage them to take action. One can use it in their logos, and stop onlookers in their motion to relay a message. However, for brands starting up in the industry, red might be too aggressive and consumers have no clue of what you do. A wasted opportunity.


Purple is the colour of luxury and spirituality. It is also associated with creativity, sophistication, calm, and high quality. While purple may also be associated with femininity, it is less pronounced compared to pink. While it is not commonly seen in more masculine businesses, However, a touch of purple can make a difference by adding balance to a variety of existing colours on the brand logo.

Purple is probably the less popular colour for brand logos. Brands who took a chance with this colour benefit from this unpopularity as consumers can establish and recall the brand image when they see purple.


Green is the colour of peace and it’s the most calming colour to the eyes. It is associated with the greenery in the nature that inspires calmness when observed. This is probably why walls in hospital wards are painted to help patients feel at ease.

Green is positive but it may not necessarily be good for a brand because it is almost too calming, it doesn’t elicit a response from the consumers.

However, green is the best colour for any business that operates in anything to do with environmental industries. This colour also appeals to retail businesses because green is associated with money, and green price tags mean discount.

Despite the likability of green, it lacks the punch to help brands stand out. The ideal solution is to pair it with other more striking colours such as silver and gold to help the brand get noticed.